Kristin Willhite

JCPenneyKristin Willhite
Associate Buyer- Women's Active Apparel

Kristin graduated from Kansas State University in 2011 with a Bachelor of Science in Apparel and Textiles with a specialization in Apparel Marketing and a minor in Business. During her time at Kansas State she was a Human Ecology Ambassador.

After graduating, Kristin moved to Dallas and worked as a sales associate for Nordstrom for a year. She then started her career at JCPenney as an E-Commerce Assistant Buyer in Junior’s Apparel and has since progressed to an Enterprise Senior Assistant Buyer for the company.

Current responsibilities include the following:

  • Manage product assortment, weekly promotional cadence, and inventory for $200M Women's Activewear business.
  • Create comprehensive merchandise plans through sales, gross margin, and receipt flow analysis by category and style. Partner closely with senior buyer and planner to implement seasonal financial strategies, manage in-season markdowns, and execute contingency plans.
  • Collaborate with internal product development, design, and sourcing. Develop detailed item plans that provide product direction and communicate financial goals to develop monthly deliveries that align with the brand aesthetic and company initiatives at the optimal cost.
  • Partner with marketing, ecommerce, and visual teams to develop and execute promotional, merchandising, and visual strategies. Currently working with our Visual and Product Development teams to outline a bottoms test strategy for Fall 2019 to increase the penetration of essential bottoms in our assortment to better align with competition

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