Sensory Analysis and Consumer Behavior emphasis

Sensory Analysis & Consumer Behavior emphasizes issues affecting eating and other consumer product behaviors, and understanding methods for evaluating products from a sensory perspective.

Students will integrate food science, physiology, psychology, business, and statistics to help provide insight into consumers' needs and wants for products, services, and information that enhances their lives.

Course Requirements

Food, Nutrition, Dietetics and Health Core

Course	Course Name	Credit Hours
STAT 705	Regression and Analysis of Variance	3
STAT 720	Design of Experiments	3
FNDH 880	Professional Communication in FNDH	1
FNDH 980	Graduate Seminar in Food, Nutrition, Dietetics and Health	1
FNDH 995	Grant Writing	3
FNDH 999	Doctoral Research	30

Specialization Core

Course	Course Name	Credit Hours
FNDH 852	Practicum in Sensory Analysis	1-6
FNDH 841	Consumer Research - Fundamentals	1
FNDH 851	Sensory Analysis Application of Statistics	2

Select from additional HN or other graduate level courses (33 hours) as suggested by the supervisory committee. Thirty hours are applied from a master's degree, as approved by the supervisory committee.

Catalog link: Food, Nutrition, Dietetics and Health (PHD)

Sample Program of Study

Course	Course Name	Credit Hours
FNDH 832	Practicum in Sensory Analysis	6
FNDH 833	Descriptive Sensory Analysis - Methods	1
FNDH 841	Consumer Research - Fundamentals	1
FNDH 851	Sensory Analysis Applications of Statistics	2
FNDH 880	Graduate Seminar in Human Nutrition	1
FNDH 880	Graduate Seminar in Human Nutrition	1
FNDH 995	Grant Writing & Publication	3
STAT 722	Experimental Design for Product Development and Quality Improvement	3
STAT 730	Multivariate Statistical Analysis	3
STAT 870	Analysis of Messy Data	3
PSYCH 803	Physiological Psychology	3
MKTG 842	Advanced Marketing Research	3
FNDH 999	Doctoral Research	30
Total		60

*Assumes STAT 705 or their equivalent completed before beginning Ph.D.