Marketing your beef

Direct marketing of custom beef enhances producer-consumer connections and boosts profitability

This page provides comprehensive guidance on marketing custom beef directly to consumers. It includes strategies on targeting the right customer base, setting competitive pricing, and leveraging local markets. Additionally, it offers insights into effective advertising techniques and regulatory considerations for labeling and selling meat products. The resource aims to help producers maximize their reach and profitability in the niche market of custom beef sales.

How to direct market your beef

The "How to Direct Market Your Beef" (pdf) details how Jan and Will Holder successfully established a profitable, range-based beef business through direct-market sales. It offers practical tips on everything from slaughtering to sales, packaging, and marketing strategies, drawing on the Holders' real-life experiences. The book is published by the Sustainable Agriculture Network and includes a section highlighting other entrepreneurs who have found success in sustainable food marketing.

The Niche Meat Processor Assistance Network's "Marketing Meats" page offers resources for small-scale meat producers looking to direct market their products, explaining essential concepts such as meat buying, processing, and labeling. It includes practical guides on buying and processing pork and beef, understanding meat weights, and marketing beef effectively. It also provides links to detailed resources and webinars on topics like meat labeling, product costing, and direct marketing strategies.